Jim Crawford, GREC Executive Director
Having worked in the retail industry as an analyst, consultant, strategist and technology company executive, Jim has a unique perspective on the retail industry, bringing together divergent points of view - the consumer, the retailer, CPG supplier, and technology vendor - into a compelling storyline that addresses all sides of the issue.
Jim's Background
As a retail analyst at Forrester Research, Jim authored research reports on topics ranging from next-generation store design to the use of RFID in the retail supply chain.
At Retail Forward, Jim served as vice president and CTO, leading strategy projects for retailers including Home Depot, Metro, REI and Limited Brands and developing custom research for technology vendors including IBM, Oracle, and Intel.
Managing an annual marketing budget of $1.3 million at Intel Corporation during his tenure as global industry manager of retail/CPG, Jim increased vertical revenue by 32% in one year and led strategic proof of concept deployments at Wal-Mart, Metro, Tesco, and Circuit City.
As the director of industry solution marketing for SAP Retail, Jim created the go-to-market strategy for food, fashion, and hardlines as well as retooling SAP's trade show presence to tell a convincing story using HD video for the first time.
Jim's Research
Jim has authored and co-authored numerous research pieces on the retail industry - from analyst reports to white papers - on a diverse array of topics including:
- Retail Web Services: Slow But Steady Growth
- No One Stop For Retail Content Management - Yet
- RFID Redefines the Retail Supply Chain
- The ROI of Networking Specialty Stores
- Benneton Brings Apparel Retail Into the RFID Age
- Getting the Retail Technology Advantage
- Multichannel Best Practices: Sears and REI
- Building Smarter Stores
- Data Strategies for Specialty Retailers
- Sears + Lands' End = Multichannel Success
- Paying With RFID, Smart Cards, and Biometrics
- Retailers' Top Five Questions About RFID
- Choosing an Outsourced eCommerce Provider
- Payless ShoeSource Masters Alternative Fulfillment
- Picking a POS System
- Ten Quick eCommerce Site Fixes That Won't Break the Bank
- E-Retail Economics
- Multi-Channel Retailing Benchmarks and Best Practices
- Transforming the Store
- RFID: Unlocking the Value
- 2016: The Future Value Chain
- The New Normal: Rise of the Mobile Shopper
Selected Speaking Engagements:
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RIS News Retail Technology Conference 2010: CTIA Wireless IT & Entertainment Expo 2009: International Retail Design Conference:
World Retail Congress 2009:
Retail Solutions World Asia 2009:
RIS News Retail Execuive Summit 2009:
SAPPHIRE 2007:
Sporting Goods Manufacturers Association Sports & Technology 2006: JDA FOCUS 2006: Intel Retail Conference:
RFID World Europe 2005: |
RIS News Retail Executive Summit 2005: Global Commerce Initiative 2005: FMI Marketechnics 2005: ECR Europe:
Direct Marketing Association 2005: China Retailing Conference: ECR South Africa 2005: JDA Value Days 2005: RIS News Retail Executive Summit 2004: RFID World 2004: RFID World Europe 2004: |
Consumer Goods Technology Summit 2004: Outdoor Industry Association 2004: Retail Forward Strategic Outlook Conference 2004: National Retail Federation Big Show 2003 Global Retail Technology Forum 2003: Retail Systems 2003: RFID Journal Live 2003: Home Improvement Industry Presidents Council 2003: eTail CRM Summit 2003: Private Label Manufacturers Association 2003: |
Endorsements
Greg Buzek, IHL Group
"Jim has a unique way of presenting that cuts through the hype to look at technologies in a very real-world manner. When I hear him speak I am challenged to think differently about topics and buzzwords that are floating around the industry, ultimately helping me make better decisions and forecasts."
Jon Stine, Cisco System
"You'll find Jim at the future intersection of consumer behavior, technological possibilities, and operational realities. It's what makes his presentations both thought-provoking and actionable."
Tony Latona, Tech Global Partners
"Attending one of Jim's talks is as entertaining as it is informative. When he grabs the podium, the audience is noticeably impressed and engaged. Jim's ability to persuade is unparalleled, and I can recommend a presentation by Jim to be well worth the investment."
Mani Subramaniam, Wipro
"I often make my way to halls where he is speaking, as he has a practical, humorous way of bringing the future to us. He gives all of a gentle wake up call, reminding us that the future is now, and that we ought to be doing more things with the technology and tools we have, rather than wishing for Utopia. I always leave his speaking sessions with renewed energy and a sense of purpose."
Ken Chance
"Jim Crawford is an enthusiastic speaker who presents in an interesting, clear and concise manner. He engages the audience with relevant thoughts and ideas leaving you wanting to hear more about the integration of technology and more importantly mobile technology in our workplaces and our lives. I am eager to hear him speak again."
Chris Lyons, ST Media
"Jim Crawford is an exceptional presenter... engaging, dynamic and inspirational."
Isaac Krakovsky, PWC
"Jim is an acknowledged retail expert and his perspectives on the industry are insightful, global, and relevant in today's turbulent economic environment."









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